prE-view Station  
Company. . . . . . . . . .SONY BMG
Industry. . . . . . . . . . . .Music/ Entertainment
Solution. . . . . . . . . . . .Multi-media Marketing tool

The prE-view Station is an easy to use multi-media marketing tool that allows the user to create and targeted multimedia content, including videos, MP3 music, and images to consumers or distribution channels.

SONY BMG has used it very successfully to promote upcoming music releases to their retail accounts, which include Best Buy and Tower Records.  Preview Station allows them to dynamically create rich media e-mails, using Flash, that consist of images, text and audio and/or video files that can then be sent to their contacts.  The latest version includes updates that improve customization, integration with the Oracle database, and marketing mailing software.

The initial version of Preview Station was initially developed by Afroglyphics  a small web design firm.  It is now maintained and supported by QuaTeams, Inc.